Privacy policy
PRIVACY POLICY
Last updated: 22 September 2026
Cheer Vibes Ltd operates this online store and website.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit Cheer Vibes, place an order, create an account, contact us or otherwise use our website and services.
Our store is powered by Shopify, which provides the ecommerce platform we use to sell our products and services.
For the purposes of applicable data protection law, Cheer Vibes Ltd is the data controller of the personal information described in this Privacy Policy, except where another organisation, such as Shopify or a payment provider, is independently responsible for its own processing.
1. PERSONAL INFORMATION WE COLLECT
Depending on how you use our website, we may collect or process the following types of personal information:
- your name;
- billing and delivery address;
- email address;
- telephone number;
- account information and preferences;
- order and transaction information;
- products you view, add to your basket, purchase, return or cancel;
- messages and communications you send to us;
- payment and transaction information;
- device and browser information;
- IP address;
- website usage information; and
- information collected through cookies and similar technologies.
We do not normally receive or store your full payment card details directly. Payments are processed through Shopify and/or the payment providers available at checkout.
2. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
- directly from you when you place an order, create an account, contact us or complete a form;
- automatically when you use our website, including through cookies and similar technologies;
- from Shopify and other service providers that help us operate our store;
- from payment providers;
- from delivery and fulfilment providers; and
- from marketing, analytics and other business partners where permitted by law.
3. HOW WE USE YOUR PERSONAL INFORMATION
We may use personal information to:
- process and fulfil your orders;
- take and confirm payment;
- arrange delivery;
- send order, dispatch and account notifications;
- process returns and refunds;
- manage customer accounts;
- provide customer service;
- respond to questions and complaints;
- prevent fraud and protect the security of our website;
- improve our website, products and customer experience;
- recommend products that may be relevant to you;
- send marketing communications where permitted;
- measure and improve advertising and marketing;
- comply with legal and regulatory requirements; and
- establish, exercise or defend legal claims where necessary.
4. LAWFUL BASES FOR PROCESSING
Where UK data protection law applies, we rely on one or more lawful bases when processing your personal information.
Contract
We process information where it is necessary to fulfil our contract with you, including processing orders, taking payment, arranging delivery, handling returns and providing customer support.
Legal obligation
We may process information where necessary to comply with legal, accounting, tax, consumer protection or regulatory requirements.
Legitimate interests
We may process information where necessary for our legitimate business interests, such as preventing fraud, securing our website, improving our services, managing our business and providing customer support, provided those interests do not override your rights and interests.
Consent
Where required, we rely on your consent for activities such as certain marketing communications, non-essential cookies and similar technologies. You may withdraw consent at any time.
5. MARKETING
Where permitted by law, we may use your personal information to send you information about Cheer Vibes products, offers and promotions.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email.
If you unsubscribe from marketing, we may still send you important non-marketing communications relating to your orders, account, payments, returns or customer service enquiries.
6. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to function properly. Others may be used for analytics, advertising, personalisation and other purposes.
Where required, we will ask for your consent before using non-essential cookies.
You can manage your cookie choices using the cookie banner or privacy preference tools available on our website.
7. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
- Shopify;
- payment processors;
- delivery and shipping providers;
- fulfilment providers;
- fraud prevention services;
- IT and website service providers;
- analytics providers;
- customer support providers;
- accounting and professional advisers;
- marketing and advertising partners; and
- government, regulatory or law-enforcement bodies where required by law.
We may also share information where necessary in connection with a business sale, merger, restructuring or similar transaction.
We do not permit service providers to use your personal information for their own unrelated purposes unless they are independently responsible for their own processing under applicable law.
8. SHOPIFY
Our online store is hosted by Shopify.
Shopify collects and processes personal information to provide and improve the ecommerce services used by Cheer Vibes and other merchants.
Information you provide through our store may therefore be shared with Shopify and, where necessary, Shopify's service providers.
Shopify may also process information through certain enhanced features used across Shopify's platform.
Where Shopify is independently responsible for that processing, it has its own privacy policy and privacy rights process.
9. PERSONALISED ADVERTISING AND PRIVACY CHOICES
We may use Shopify and other services to support personalised advertising and marketing.
Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising or data sharing.
You can exercise available choices through the Your Privacy Choices or data-sharing opt-out page on our website.
Where supported and legally required, recognised privacy preference signals may also be honoured.
10. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social networks or other services.
We are not responsible for the privacy practices or content of websites that we do not control.
If you follow a third-party link, we recommend reviewing that organisation's privacy policy before providing personal information.
11. CHILDREN'S DATA
Our online store is not intended for children to use independently to make purchases.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you are a parent or guardian and believe a child has provided personal information to us without appropriate permission, please contact us so that we can review the matter and, where appropriate, delete the information.
12. SECURITY
We take reasonable steps to protect the personal information we process.
However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.
Please do not send sensitive payment information or other confidential information to us through unsecured communication channels.
13. HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The period may depend on factors including:
- whether you have a customer account;
- whether we need the information to fulfil an order;
- accounting and tax requirements;
- legal obligations;
- fraud prevention;
- resolving disputes; and
- enforcing our agreements.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
14. YOUR DATA PROTECTION RIGHTS
Depending on your circumstances and applicable law, you may have the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information in certain circumstances;
- ask us to restrict how we use your information;
- object to certain types of processing;
- receive certain personal information in a portable format;
- withdraw consent where processing is based on consent; and
- object to or opt out of certain direct marketing or targeted advertising activities.
These rights are not absolute and may be subject to legal exceptions.
We may need to verify your identity before responding to a request.
To exercise your rights, contact us at:
15. INTERNATIONAL TRANSFERS
Some of the organisations that process information on our behalf, including Shopify and other service providers, may operate outside the United Kingdom.
Where personal information is transferred outside the UK, appropriate safeguards will be used where required by law.
These may include an adequacy decision, approved contractual safeguards or another legally recognised transfer mechanism.
16. COMPLAINTS
If you have a concern about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
When we make changes, we will update the Last updated date at the top of this policy.
Where required by law, we will provide additional notice of significant changes.
18. CONTACT US
If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact:
Cheer Vibes Ltd
Email: sales@cheervibes.co.uk
Registered Office: 128 City Road, London, EC1V 2NX, United Kingdom
Company Number: 16459178
Registered in England & Wales
For the purposes of applicable data protection law, Cheer Vibes Ltd is the data controller of personal information processed by us.